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The new technology is called the Ford-Microsoft Sync system, based on the Microsoft Auto. The Sync offers centralized, wireless, voice-operated manager for phone calls, digital music, text messaging and other computer functions.

Ford has the exclusive right to the Sync technology through the end of 2008. The automaker intends to integrate the system in 12 of its vehicles included in the 2008 lineup. Fusion, Five Hundred, Edge, Freestyle, Explorer, Sport Trac and Ford parts will be upgraded to blend with the new auto processing system. Other vehicles created by the company but sold under other brands will also be modified to adjust with the n’sync auto revolution. Mercury car parts for Milan, Montego and Mountaineer will also be equipped with the frontier system. In addition, Ford will incorporate the Sync system to its Lincoln vehicles. 2008 MKX and MKZ vehicles will most likely benefit from this new technology from the automaker.

Ford has not divulged the price tag that this optional feature will be having. However, it was reported by the Associated Press that it is likely to cost less than $1,000 which is about the value of an advanced desktop computer. With the introduction of said technology, critics in the industry draw their respective assumptions. David Cole, president of the Center for Automotive Research in Ann Arbor, said if Ford charges too little for the Sync, it may never be able to increase the price. And if Ford goes too high, too few people will choose the option.

Ford is really aiming to move forward as suggested by its campaign. However, the automaker could not deny the fact that auto competition is also moving tougher each day. The aging Focus and the slow-selling Five Hundred is quite difficult to boost.

Critics in the auto industry are comparing the new Focus with other brands. Erich Merkle, director of forecasting for the auto consulting company IRN Inc. in Grand Rapids, said the new Focus, for instance, still doesn’t look as modern as Honda’s Civic, which he considers to be the gold standard for small cars.

Corey Putton is a 28-year old bachelor from Pittsburgh, PA who has been around cars for the better part of his life. He now works online and writes all about his passion: [http://www.thepartsbin.com/guides/cadillac.html]Cadillac Escalade parts. He is also a certified mechanic.

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