FORD ADDS ‘ADRENALIN’ TO SPORT TRAC FOR 2008

DEARBORN, Mich. – The Ford Sport Trac’s urban alter ego debuts at this year’s Specialty Equipment Market Association (SEMA) show, proving that Ford can deliver aftermarket attitude straight from the factory.

The 2008 Sport Trac Adrenalin is a sport utility truck that combines the utility and functionality of a pickup with a bold new attitude and genuine sense of street style.

“The new Sport Trac Adrenalin is designed to appeal to the urban adventurer,” said Ryan Mitton, Sport Trac marketing manager. “It still offers up the functionality and capability that Sport Trac is known for, while boosting the style factor.”

The sleek boulevard-cruiser’s design was inspired by the Sport Trac Adrenalin concept that appeared at the 2005 New York Auto Show. Ford designer Melvin Betancourt was challenged to transfer the Adrenalin concept’s bold, more low-slung design to the production Sport Trac.

“The goal was to keep the overall design intact, right down to the wheels,” said Betancourt. “We had to make some minor adjustments as we went through the production process, but overall it’s been altered very little from the original concept.”

Adrenalin retains the Sport Trac’s distinctive profile, blending SUV and pickup, but the similarities end there. Every exterior panel from the beltline down has been redesigned or styled to deliver the Explorer Sport Trac Adrenalin’s cool, aftermarket look.

Complete Press-Release – Source: www.ford.com/about-ford/news-announcements/press-releases

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